Anheuser Busch Inbev
AB InBev Masuno Sales Platform
Date
2006
Industry
CPG Beverages
Services
Sales, Logistics
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The situation
AB InBev has two main distribution channels to sell its products in the southern cone of America (Argentina, Uruguay, Paraguay, Bolivia & Chile), directly to the point of sale (vendors) with its own sellers, or through more than 250 distributors who manage a salesforce of 4000+ people. AB InBev hired Greencode to help them with the digital transformation of the distributors distribution channel. We developed end to end a salesforce mobile app to take orders from the point of sales and to perform management tasks.
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The approach
"With design thinking techniques we worked side by side to decide what the client needed and with Agile methodology and Scrum techniques we moved forward in this multi-year project"
Greencode worked directly with the client to help them understand what they needed to improve the app functionalities. With design thinking techniques we worked side by side to decide what the client needed and with Agile methodology and Scrum techniques, we prioritized the epics to develop a multi-year backlog with a team of 14 Devs and Ops Engineers, 3 Product Owners and 3 Support analysts.
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Impact & Advantage
"Distributors can now use an integrated application"
AB InBev distributors now have a completely new app which is integrated via web services to the ERPs and has Omni channel OMS, promotions, negotiations, stock in real time, sales planning, sales performance, PowerBI real time KPIs dashboards, custom surveys for PoS, etc.
