Insights on AI agents, process automation, data engineering, digital transformation and ecommerce â from the team building it every day.

Letâs be honest: HubSpot is a powerful CRM. But once you start growing and need a little automation magicâlike creating deals when new leads come inâit hits you with the dreaded upgrade wall. Suddenly, youâre staring at a $1,300/month Pro plan just to unlock something that feels like it should be included by default.That was me. All I wanted was to automatically create a deal when a contact was added from a specific source. Thatâs it. Not a full-blown marketing automation suite. Not fancy email sequences. Just a simple âcontact â dealâ workflow.So I did what any bootstrapped, automation-loving person would do:I got creativeâand made it happen with Make (formerly Integromat) for just $11/month.
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In a world where every action in eCommerce generates data, turning that information into useful decisions is not always as simple as it seems. In this article, I want to explore how companies can overcome the most common challenges in data management. To do this, I draw on conversations with industry leaders and practical examples. Join me to find out more!
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Between February and March, I met with more than 30 e-commerce owners and leaders from businesses of all sizes across various industries including cosmetics, fashion, beverages, and paint. After years of developing e-commerce solutions at Greencode, I thought there would be nothing new under the sun. I was wrong. While many general trends were familiar, each conversation revealed novel details and perspectives I hadn't considered before.
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In todayâs hyper-competitive business landscape, decision-making is no longer a guessing game. Companies that thrive are those that harness the power of data to make informed, strategic decisions. This process, aptly named data-driven decision making (DDDM), transforms raw data into actionable insights, empowering businesses to outpace competitors, optimize operations, and innovate with confidence.But what exactly is data-driven decision making, and how can it revolutionize your business? Letâs dive into the fascinating world of data, explore its transformative potential, and see how companies like yours can leverage it to reach new heights.
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AI chatbots have evolved from being simple virtual assistants to becoming indispensable tools for businesses. They donât just answer FAQs or route customer queries anymoreâtheyâre now a driving force behind sales growth, offering personalized experiences, increasing customer engagement, and even closing deals.If youâre wondering how to use AI chatbots to grow your sales, this guide will take you through everything you need to know, from understanding their capabilities to practical strategies for implementing them in your business.
âIn 30 minutes we identify the highest-impact opportunity for your business and show you exactly how it gets implemented.