Most companies have bought the licenses. Few have built the capability. We close the gap with practical, role-specific training — where every session ends with real output, not slides your team forgets by Monday.
Role-specific tracks30/70 methodologyReal deliverable per sessionVirtual or in-person
UnileverAB InBevPepsiCoMondelēzIDBBASF
The adoption gap
Companies don't fail at AI because the tools aren't ready. They fail because their teams aren't.
The licenses get bought. The announcement goes out. Six months later, adoption is still in single digits and nobody wants to admit it. The gap isn't technical — it's human, and it has three root causes.
Our programs are engineered to dismantle each one. Not with motivational theory or tool demos, but with hands-on practice where every participant leaves the room having done the work, not watched someone else do it.
01
Lack of knowledge of the tools
ChatGPT and Copilot are open in a tab nobody opens. Teams need specific prompts and workflows for their role — not a generic overview.
02
Lack of confidence
Without guided practice, people won't experiment in front of their team. We create the safe environment where the first mistake costs nothing.
03
No idea where to start
"Use AI more" is not a plan. We give each team a sequenced path — what to try first, where to scale, and how to make it stick.
The common thread
All three barriers dissolve with practice — not with theory. That's why 70% of every session is guided hands-on work.
Our programs
An executive introduction plus four functional workshops.
Masterclass + 4 area workshops
AI Masterclass
4 hours · In-person or virtualExecutive teams & whole organization
Introductory session to AI and department-specific applications, designed for executive teams and the full organization. The strategic orientation every transformation needs before the tactical work begins — so leadership and teams share the same mental model of where AI fits and where it doesn't.
Workshop · 2h30% / 70%
AI for Marketing
Content creation, editorial automation and writing assistants — applied to the team's real backlog.
Mkt
Workshop · 2h30% / 70%
AI for Technology
GitHub Copilot, intelligent testing, DevOps and technical automation — applied on real code the team writes.
Tech
Workshop · 2h30% / 70%
AI for Sales & CX
AI-powered customer support, sentiment analysis and campaign optimization — applied to live accounts and pipelines.
CX
Workshop · 2h30% / 70%
AI for Ops, Finance & HR
Automated reporting, intelligent recruiting and financial analysis — applied to the team's actual monthly workload.
Ops
30 70
The 30/70 methodology
Core approach · Every workshop
Thirty percent theory, seventy percent guided practice — every session. Each team completes a real project applied to their own area, and workshops close with a concrete deliverable: a drafted campaign, a working script, an automated report. The opposite of slide-heavy training nobody applies on Monday.